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Monday, June 13, 2016
Leah Gillooly, Lecturer in Marketing at Alliance Manchester Business School discusses the various elements of sponsorship within Euro 2016
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- School
Friday, June 10, 2016
Eight Manchester entrepreneurs have been awarded a slice of a £50,000 cash prize through Manchester Enterprise Centre’s Venture Further competition, to help drive progress in their start-ups.
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- Enterprise, School
Tuesday, June 7, 2016
There are now significant opportunities for doctoral students to receive funding for ‘engaged’ research. Here, five academics from Alliance MBS share their thoughts on how they see their research as being engaged.
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- School
Tuesday, May 31, 2016
Taster event: Continuous Improvement Programme with BT This joint Alliance MBS and BT programme will help you understand what’s needed to develop a continuous improvement culture within your organisation.
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- Executive Education
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Sponsorship Perspectives on Euro 2016 by Dr Leah Gillooly
Wednesday, June 8, 2016
Sponsorship can bring numerous benefits to brands, from building brand awareness to enhancing brand image, fostering relationships with customers and showcasing the brand’s products and services. Therefore, through sponsoring EURO 2016 the sponsors will be hoping to tap into these many benefits.