Marketing & Operations

Marketing and Operations Courses

Marketing has seen highly significant changes in the past two decades and its everchanging composition requires depth of knowledge and real agility. We aim to inspire our learners with the skills to not merely keep up with the latest trends and developments within the sector, but to lead, drive and pioneer the continued transformation.

Effective operations can be the difference between a business thriving or failing. Both in times of economic stability and in crisis, ensuring processes run smoothly is central to business success.

 

Short courses for professionals

Leaders and those looking for their next step in the workplace, can enrol on our short courses in marketing and operations. Taught by the leading academic minds that are driving and inspiring developments within each fields, our programmes combine industry and professional insight and application to provide a 360° professional development experience that give learners the edge to thrive in the workplace.

Masters

Our Master’s degree in marketing is ranked 3rd in the UK and 12th in the world*. It enables students to develop a critical appreciation of key areas in marketing, with the opportunity to hone skills in a specific area by choosing one of the specialist pathways. Our Digital Marketing Master’s degree provides a strategic understanding of relevant marketing processes, tools and tactics as well as sharing unique analytical and problem-solving skills to help navigate the evolving digital landscape.

*QS World University Rankings

Undergraduate

Our Undergraduate degrees empower students with vital knowledge and practical skills to begin and develop their careers in a globalised environment including the opportunity to take part in an industry placement to enhance real world experience.

Featured blogs and news

A syringe which has the covid vaccine in. There are also 4 glass empty tubes.

Original Thinking Podcast: Covid-19 and the search for a vaccine

Thursday, March 16, 2023 | News

Read more
A pair of black women's hands balancing a piece of wood. On one side is a small yellow male figure and on the other is a small yellow woman figure. The wood is perfectly balanced, demonstrating them being equal to each other.

Gender and productivity

Wednesday, March 8, 2023 | News

Read more
The Executive Education Centre at Alliance Manchester Business School during the night

Future leaders call for more support to accelerate career progression

Monday, March 6, 2023 | News

Read more
whitehall at dusk

Bridging the gap

Wednesday, March 1, 2023 | Commentary

Read more
Professor Richard Allmendinger from AMBS and David Walters from North-West based fund manager River Capital joined Chair Jim Pendrill from AMBS

AMBS launches 2023 Original Thinking Podcast series with debate on Artificial Intelligence

Monday, February 20, 2023 | News

Read more

Quick links