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Masters (MSc) in Digital Marketing

MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context.

MSc Digital Marketing / Overview

Year of entry: 2025

Degree awarded
Master of Science
Duration
1 Year Full Time
Entry requirements

We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.

When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification.

Full entry requirements

How to apply

Apply online >>

NOTE: There is a non-refundable application fee of £60. You should be prompted to pay this within the application portal before you can submit your application. We cannot consider applications until you have paid the application fee. 

Applying to multiple programmes

Course options

Full-time Part-time Full-time distance learning Part-time distance learning
MSc Y N N N

Course overview

Gain a strategic understanding of relevant marketing processes, tools and tactics, providing you with unique analytical and problem-solving skills.

Open days

Meet us at an event to find out more about our master's degree courses.

Meet us >>

Fees

For entry in the academic year beginning September 2025, the tuition fees are as follows:

  • MSc (full-time)
    UK students (per annum): £17,500
    International, including EU, students (per annum): £31,500

Further information for EU students can be found on our dedicated EU page.

The fees quoted above will be fully inclusive for the course tuition, administration and computational costs during your studies.

Refund Policy

Due to the competition for places and limited availability, our courses require a deposit of £1000 to cover non-recoverable costs and secure your place. The deposit will be deducted from your tuition fees when you register on the course.

The deposit is non-refundable, except in the following situations:

  • you fail to meet the conditions of your offer (see below for further information); and/or
  • you are refused a visa or entry clearance to enter the UK (proof must be submitted)

If an offer has been made specifying an English Language condition which you do not meet, the Admissions Team will require the official certificate of an English Language test taken after the date of offer as evidence that you have attempted to meet your offer conditions for a refund to be approved. The English Language test certificate provided with your application documents will not be accepted as proof that you have attempted to meet your offer conditions as such a certificate will predate the offer.

If an offer has been made specifying an academic condition, the Admissions Team will require the official university documentation showing that you have not met this academic condition from the institution at which you have studied, as evidence for a refund to be approved.

The Admissions Team reserves the right to refuse to refund of any deposit that does not meet with the requirements outlined above.

Policy on additional costs

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

Scholarships/sponsorships

Contact details

School/Faculty
Alliance Manchester Business School
Contact name
Master's Admissions Office
Email
School/Faculty
Alliance Manchester Business School was established in 1965 as one of the UK's first two business schools. Today, we are the UK's largest campus-based business and management school, and 'Original Thinking Applied' is at the heart of everything we do. Find out more .