Alliance Manchester Business School’s Marketing, Communications and Recruitment Team was recently awarded gold at the 2014 HEIST Awards for their Global Executive MBA brochure.
The brochure won ‘Best Specialist Prospectus’ and faced tough competition from a host of other universities and business schools.
The judge’s comments included: “This is a creative publication but it is also very well executed. The seriousness of the subject matter is effectively matched with a lovely bit of design”.
Kate McNamee, Acting Head of Marketing and Communications said: “Manchester’s Global Executive MBA is distinctive, challenging and inspirational and we wanted a prospectus that embodies those qualities. The result was an innovative prospectus which surpassed our expectations and it has played a key role in recruiting an exceptionally strong cohort of international executives.”