Masters Insights: Common questions


I’ve enjoyed connecting with many of you through the Masters Online discussion board, email, LinkedIn, Open Days, and even meeting up for coffee on campus with a couple of you in Manchester. Now well into May, I’m sure most people reading have already received offers, so I thought today I would share with you my thoughts on two of the most common questions I’ve been hearing.

No. 1 – Is this course going to get me a job?
Something you can keep in mind is that this course title (Business Analysis and Strategic Management) is full of key words that reflect the skills employers are looking for in graduates: analytical skills for making decisions and the capacity for thinking and acting strategically. The emphasis on team-based analysis as well as the good mix of industry exposure through case studies will be something you can emphasise in your applications. Of course, it all comes down to how you can market yourself and what the employers are looking for, but this course is a good place to start. Keep an eye on the closing dates for applications to graduate schemes in companies which interest you and start practicing online competency tests even now.

No. 2 – What is the client-facing project like?
My response for this is a bit preliminary because they don’t start until June; however, I can share a bit, having now gone through the selection process and securing a project. In terms of companies, there were a couple high profile companies as well as a number of SMEs and a few start-ups who can really use the students right now to help them meet their organisational objectives. Some common themes for projects that emerged were market entry analysis and strategy, product positioning, and solving organisational design challenges. Of course, the projects will vary by year, but I feel that gives you a bit of an idea of what you can be expecting.

I hope you’re getting excited about Manchester. As always, if you have any questions send me an email ( or look me up on LinkedIn.

Take care


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