IT Counts!


Five teams of students from across all three of our academic years will today take part in the IT Management for Business Degree (ITMB) e-skills competition. The competition involves students from 19 universities pitching their project ideas to some of the largest employers in the UK with one aim – to change young people’s perceptions of the careers they can enjoy within the industry and inspire more to pursue these careers.

There’s a looming skills deficit within the IT Industry in the UK and so more young people need to be encouraged to take Computing subjects at GSCE, A level and at degree level to provide a healthy talent pipeline flowing into the industry. Each of our five teams has the same brief, differing only in the age of school children they are targeting.

Ali Owrak, MBS Lecturer who led the School’s entry said: “Normally each group competing would work independently, however this year we decided to make sure that whilst each group presents their unique idea, the message remains the same across the board so as to amplify it.”

“Our campaign is called ‘IT Counts’. We’ve developed a website, produced video content, started a twitterpage and Facebook page and soon there will be an app to support the campaign. We’ve even produced badges with the campaign logo on.”

As well as conducting a large scale questionnaire, the students took their project into the classroom, holding a number of IT related workshops with 60 pupils at Chorlton High School. The visit was so successful that the school has asked them to return next year. This initial research has enabled the teams to focus their project proposals on the elements that would resonate with their target audience.
The event today will involve each team presenting to a panel of judges from companies such as IBM, Capgemini and Deloitte; with only three minutes to explain their idea and a few minutes for any questions.

Good luck to the MBS Team! You can keep up with their progress at:



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Manchester Business School has a global reputation for innovative and influential teaching and research, which impacts business on a local, national and international level. We call this Original Thinking Applied.

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