Pictured left to right: Carl Eastham of IPEC; Dr Ebi Marandi; Colin Smith of IPEC; Professor Judy Zolkiewski and Francine Turner Gros of IPEC.
A pair of marketing academics who helped a local company achieve a Queen’s Enterprise Award have been given the highest grade possible for their work.
Dr Ebi Marandi, Senior Lecturer in Marketing and Professor Judith Zolkiewski, Professor of Marketing, have been awarded ‘outstanding’ for their Knowledge Transfer Partnership (KTP) project with local electrical company, Independent Power Engineering Consultants (IPEC).
The two-year project involved the academics helping the company implement a strategy to which they were able to develop and market service products alongside their manufactured items.
“The project was a real success as IPEC’s turnover doubled in the two years we worked with them,” explains Dr Marandi. “This project has enabled us as academics to put into practice our knowledge and research as well as to obtain data from IPEC resulting, so far, in a conference paper, case study and also having members of the company guest speak in our lectures.”
“We think that the Partnership project has benefitted the company in re-thinking their philosophy and strategy and thereby experiencing fast growth. It has certainly been a win-win project we feel.”
IPEC received a Queen’s Enterprise Award on Monday 17 October in the International Trade category in recognition for their substantial and sustained increase in export earnings over three consecutive 12-month periods. Carl Eastham, Business Development Director of IPEC praised Ebi and Judith for their insight and contribution to the KTP:
“The KTP project was designed in conjunction with AMBS and Innovate UK to address the problems and challenges the business faced. From the very beginning, the academics engaged with IPEC to ensure the aim of the project addressed our needs. Ebi and Judith were extremely active during the KTP, which enabled IPEC and our KTP associate to take the theoretical knowledge and research and apply this to our market. The company has grown significantly through the KTP and continues to do so, our relationship with Alliance Manchester Business School has even continued beyond the project and both sides are still getting benefit from our partnership.”
The ‘outstanding’ KTP award level was given by Innovate UK, the Government’s innovation agency designed to drive the UK’s science and technology innovations.
IPEC are experts in On-line Partial Discharge (PD) testing of MV and HV plants. Based in Manchester Science Park, IPEC offer turnkey solutions for asset monitoring and testing.