Renaming Greater Manchester’s football stadia

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Location: Salford University, Media City UK Campus
Date: 7th November 2016
Time: 18:30 – 19:15

Corporate renaming of stadia has become a feature of modern football. This event showcases new research undertaken by researchers at Alliance Manchester Business School and Manchester Metropolitan University, looking at football fans’ reactions to the corporate renaming of football stadia in Manchester, Bolton and Oldham.

Dr. Leah Gillooly from Alliance Manchester Business School and Professor Dominic Medway from Manchester Metropolitan University will explore how renaming a stadium can disrupt the connection fans have with the club and the place.

This seminar is part of the ESRC Festival of Social Science and anyone can attend.

You can register for your free place at the event here:

https://www.eventbrite.co.uk/e/manchester-a-global-centre-of-sport-registration-26748430275

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Alliance Manchester Business School has a global reputation for innovative and influential teaching and research, which impacts business on a local, national and international level. We call this Original Thinking Applied.

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