Alliance Manchester Business School to host engagement and creativity event with Weber Shandwick


Alliance Manchester Business School is to host an industry-leading event in partnership with one of the world’s leading global public relations firms, Weber Shandwick, on Wednesday 18 May.

The ‘breakfast and conversation’ event will focus on the importance of rich and relevant creativity in business communications today.

With the engagement and media landscape developing at break-neck speed, this event aims to ignite a conversation around the most important element brands must possess for engaging with their audiences: creativity.

Innovation and strategic ideas now sit at the heart of this new business era and the opportunities for brands and organisations to engage with their audiences are now endless. Colin Bryne, EMEA CEO of Weber Shandwick, will join delegates over breakfast to share his thoughts on the evolution of communications whilst divulging specialist industry knowledge on how to embrace rich and relevant creativity to create a unique engagement with audiences.

Byrne will be joined by Weber Shandwick Marketing Director, Emma Bowen-Davies, who will highlight recent examples of standout work from the Weber Shandwick network, the most awarded in EMEA, and the industry at large.

Dr Mark Batey, Senior Lecturer in Organisational Psychology at Alliance MBS will be facilitating the discussion.

You can follow live updates from the discussion at @MBSnews and #ambsevents



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Alliance Manchester Business School has a global reputation for innovative and influential teaching and research, which impacts business on a local, national and international level. We call this Original Thinking Applied.

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