MBS’ retailing and marketing experts comment on the trends of 2014 and give their predictions for 2015


Retail experts John Pal and Gary Davies and marketing lecturers Audra Diers-Lawson and Alex Gunz give their opinions on the retail winners and losers of 2014 and what 2015 may bring for the retail industry.

In these videos below, the MBS’ team highlight some of the key issues of 2014 – from some significant changes in retail leadership; the phenomenon of Black Friday; the increase in click and collect; and the rising use of the Smartphone – to consumer behaviour; the power of Christmas ads and marketing campaigns and the general craziness of Christmas shopping,

And Gary Davies gives his predictions for consumer expenditure in 2015, in the year of a General Election.


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Manchester Business School has a global reputation for innovative and influential teaching and research, which impacts business on a local, national and international level. We call this Original Thinking Applied.

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