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We further this research agenda by examining the response of the BBC – the UK's largest public broadcaster, by relying on primary and secondary data collected in 2015-2019. Our findings reveal how hybridity acts as a tightrope along which BBC manages digitalisation, and hybridity offers both constraints and opportunities for innovation.
Start small. Begin Big. Google started out as a university research paper and Facebook was created in a dorm room! We know that no great idea becomes a business overnight, but we’re here to get you started.
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