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Panos' marketing research to feature at AMA conference

Dr Panos Sarantopoulos, Lecturer in Marketing, will have a pair of his co-written research papers presented at an American Marketing Association (AMA) conference next year.

Marketing's largest and most renowned academic conference, the AMA Winter Academic Conference, announced its 2019 programme last week.

Panos, who will be attending the Conference in Austin Texas, next February, said: “I’m excited that two of the projects I am working on have been accepted to Research Spotlight Sessions, AMA's new competitive paper format.” 

His paper on the Impact of Complement-based Assortment Organization will open the Field Experiments and Causal Inferences in Marketing session while his co-project on Language Dynamics in Customer-Employee Interactions will open the Complexity on Firm-Customer Relations session.

Panos’ research uses field tests, virtual reality experiments as well as lab experiments to show how product categories that are listed for the goal they serve, rather than their physical characteristics, leads to increased purchases and expenditures. His other work has also looked at how frontline employees’ dialogue with customers affects satisfaction, particularly with chat-based interactions and social media.

Panos added: “The AMA received over 500 submissions for the conference, so I may consider this to be an important accomplishment.”

The 2019 AMA Winter Academic Conference will take place from 22-24 February in Austin, Texas. Further details are available here.