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MBS East Asia Centre breaks cupcake tower record for charity

Christmas day was a day like no other, as Team V Care from the MBS East Asia Centre broke the Guinness world record for the tallest cupcake tower in the world.

The tower contained 25 ‘layers’ and measured 6.78 metres in height.

Held to support Operation Santa Claus’ annual MBA challenge, this was a clear labour of love led by six students from the Global MBA Programme.

Members of the public, as well as representatives from charitable organizations, donated immediately, getting cupcakes in the process, with leftovers being donated to Foodlink and Foodangel.

Capturing the spirit of  Christmas and of ethical business, this was an event that was as noble as it was fun and festive.