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KTP shortlisted at education awards

A Knowledge Transfer Partnership (KTP) between Alliance Manchester Business School and British Salt has been shortlisted at the forthcoming Educate North Awards.

The KTP, which has led to the successful launch of an iodised salt product, has been shortlisted in the Business Collaboration and Partnerships award (University sector) category.

British Salt produces around half of the UK’s pure salt from its factory in Middlewich, Cheshire. Its parent company, Tata Chemical Europe, was keen to expand its reach into the UK consumer market and mirror the success of its Tata Salt operation in India, where its packaged iodised salt is the biggest salt brand in the country.

With this in mind it turned to academics at Alliance MBS to help research the market and wider attitudes towards such a product, and began a KTP with the specific end aim of launching a salt product in the retail market before the KTP was completed in April this year.

Today, as the KTP nears completion, the company has begun selling the product via Amazon and is also meeting retail buyers with a view to getting the product into supermarkets. The KTP was supervised by Hongwei He, Professor of Marketing at Alliance MBS, and headed by Elle Perschke who previously completed a Masters in Marketing at Alliance MBS.

The Awards, which take place on 23 April at the Hilton Deansgate in Manchester, celebrate excellence in the education sector across the North. Further details about the event are available here.

Find out about our Knowledge Transfer Partnership which helped launch a new salt product.