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AMBS and Audi UK executive education programme wins major international award

Alliance Manchester Business School (AMBS) and Audi UK have received international recognition for the executive education programme that is helping to future-proof the Audi UK dealership network.

The Audi LEAD Programme, which saw Audi UK partner with AMBS to design and deliver an innovative leadership excellence and development course, has won one of the most coveted categories at this year’s EFMD Excellence in Practice Awards – having been awarded Gold for Professional Development.

Over the last three years, the programme has equipped more than 100 managers across the Audi UK dealer network with ‘best in class’ leadership capabilities – enabling them to improve the capability of the business to adapt to change, and ultimately, support the long-term sustainable growth of the Audi dealership network.

Together, AMBS and Audi UK have developed a truly innovative and unique programme which has proven to be genuinely impactful at both the individual, group and business level. This impact includes direct sales revenue gains of more than £2million in the first year from ‘applied business projects’ that were designed and implemented on the programme.

Karen Boulton, Network People Business Partner at Audi UK, said: “We are delighted to have received the gold award for our Audi leadership development programme. The success of this development programme has been built on the foundations of a fantastic working relationship with Alliance Manchester Business School, who not only understood our brand strategy and values, but the importance of developing our leaders in our retail network. It’s wonderful to see how our people have grown since taking part in the programme and the value they are delivering to their businesses and our brand.”

Dr Lee Douglas, Client Director at Alliance Manchester Business School and Audi LEAD Operations Programme Director, added: “At AMBS, we pride ourselves on designing development programmes that deliver real business benefit, as well as positive individual outcomes. This award places both of these objectives at the core of its judging criteria and it’s fantastic to receive independent recognition from such an esteemed organisation. We have developed and delivered this programme in a true partnership with Audi UK, it represents best practice in corporate education globally and is something we are collectively extremely proud of.”

Since 2007, the EFMD Excellence in Practice Awards have recognised outstanding and impactful learning and development partnerships in the areas of leadership, professional, talent, organisational and ecosystem development.

The full list of this year’s Gold Winners can be accessed here.

Find out more about the Audi LEAD programme in the video below. Watch: