The secret to happier customers (and more sales)

In a crowded marketplace, attracting attention is no longer enough. Businesses must spark true inspiration in their customers to stand out.

But what does customer inspiration really mean, how can it lead to happier customers, and how can it be harnessed to boost business performance?

Join us online for a thought-provoking webinar led by Heiner Evanschitzky, Professor of Marketing and customer experience specialist at Alliance Manchester Business School. He’ll share fresh insights into the concept of customer inspiration and how it can be a powerful tool for growth.

In this virtual session, which we have previously delivered in-person as part of our Executive Education Insight Series, you’ll explore how customer inspiration impacts buying behaviour, how to measure it effectively, and what leading brands are doing to motivate and move their audiences, all topics which are covered on our 4-day short business course, Transforming Customer Experiences.

Key takeaways:

• How customer inspiration influences consumer decisions
• Core factors that drive inspiration – and common mistakes to avoid
• Real-world examples of how organisations use inspiration to gain a competitive advantage

There will also be the opportunity for you to ask any questions you may have about the course at the end.