Original Thinking Webinar - Quo Vadis Retail Marketing? What we (think we) know and what there is to learn
This Original Thinking Webinar will be hosted by Alliance MBS's Heiner Evanschitzky who will discuss what we can learn about retail marketing.
- Event Time
- 9 Dec 16:30 - 9 Dec 17:30
- Event Location
- Event Type
Our Original Thinking webinar series showcases some of the world-leading research from colleagues at Alliance MBS.
Common knowledge in Retail Marketing seems to dictate that loyal customers are generally better for firms. They spend more and are more profitable. Further, it is assumed that loyalty programmes help to build and maintain loyalty and if something goes wrong during an encounter, appropriate recovery mechanisms will restore relationships.
If only it was that easy! Hosted by Heiner Evanschitzky, Professor of Marketing at Alliance MBS, this webinar will challenge some of the dearly held beliefs of Retail Marketing. Based on a series of empirical studies, this talks unpicks common misconceptions and shows new, better ways to interact with customers to create mutually beneficial relationships.
Nov 29, 2022 | Alliance Manchester Business School (online also available)
Nov 30, 2022 | Online
Dec 7, 2022 | Alliance Manchester Business School (online also available)
Dec 8, 2022 | Online
Dec 12, 2022 | Online
Dec 14, 2022 | Alliance Manchester Business School (online also available)
Dec 19, 2022 | Online
Jan 27, 2023 | Alliance Manchester Business School
Feb 9, 2023 | Alliance Manchester Business School (online also available)
Mar 21, 2023 | Whitworth Hall, The University of Manchester