Original Thinking Webinar - Are we what we (don’t) consume?
This Original Thinking Webinar will be hosted by Alliance MBS' Emma Banister, who will discuss how negative or rejected aspects of consumption inform identity projects.
- Event Time
- 22 Sep 16:30 - 22 Sep 17:30
- Event Location
- Online
Our Original Thinking webinar series showcases some of the world-leading research from colleagues at Alliance MBS.
This episode will be hosted by Emma Banister, Professor of Consumption and Society at Alliance MBS.
It is well-established that products and brands serve as social tools, providing means of communication between individuals and their social worlds. However, one of Emma’s key research interests lies in what consumers resist, what they shy away from, and how these more negative or rejected aspects of consumption inform identity projects
Emma will draw on a number of her studies related to identity and (dis)tastes. In particular she will focus on a recent paper that explored ‘identity refusal’ in relation to young people who do not drink alcohol, yet refuse to be marked out by their non-participation in what is often an important cultural practice.
This webinar will be facilitated by Dr Judy Zolkiewski, Professor of Marketing at Alliance MBS.