Mastering market leadership: Strategic insights for senior managers - February 2026

In a volatile global landscape where markets shift overnight and competition is relentless, the power of evidence-based strategy has never been more vital.

Join Professor Bryan Lukas, Academic Director of Executive Education at Alliance Manchester Business School, and our expert client relations team for an interactive online webinar.

We will dive into the core frameworks of our Unlocking Strategic Competitive Advantage course, specifically engineered to provide senior executives with the instruments needed to manage complexity and drive sustainable growth within the market.

Key takeaways

During this webinar, we will explore:

• Value creation frameworks: Learn to pinpoint high-impact strategies using the Strategic Characterisation Matrix (SCM)
• Strategic market assessment: Discover how to evaluate market potential through advanced models, including a specialized GE-McKinsey Matrix
• Positioning for success: How to identify the right market segments and develop Unique Selling Propositions (USPs) that leverage your organisational strengths
• Practical strategy tools: Transition from theory to action with applied SWOT analysis, competitive factor mapping, and price corridor modelling
• Course roadmap: Get an inside look at the content and structure of our 4-day intensive Unlocking Strategic Competitive Advantage course, a core component of our Professional Diploma in Leadership.

The session will conclude with a live Q&A, giving you direct access to our team to discuss how this program aligns with your professional development goals.

If you are unable to join us for this session, we are running an identical live webinar on 9 March 2026. View March session details >>