Learn how to unlock your strategic competitive advantage

In this webinar, discover the strategic edge that sets market leaders apart.

In an era where markets are fast-evolving and competitive pressures are intensifying, the ability to make informed strategic decisions is more critical than ever.

Join Professor Bryan Lukas, Academic Director of Executive Education at Alliance Manchester Business School, alongside our client relations team, for this live online webinar exploring key insights from our Unlocking Strategic Competitive Advantage course, designed to give senior managers and business leaders a toolkit for navigating complexity and creating lasting value.

Why attend? During this session we will explore:

• How to identify value-creating strategies using tools like the Strategic Characterisation Matrix (SCM)
• An evaluation of markets through a strategic lens, using a modified GE-McKinsey Matrix and other strategic models
• How to select markets and craft unique selling propositions that align with business strengths and competitive positioning
• Real-world applications of SWOT analysis, price corridors, and factors of competition
• A first look at the content, format, and delivery of our 4-day short course, part of our Professional Diploma in Leadership

There will also be the opportunity for you to ask any questions you may have about the course at the end.