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We further this research agenda by examining the response of the BBC – the UK's largest public broadcaster, by relying on primary and secondary data collected in 2015-2019. Our findings reveal how hybridity acts as a tightrope along which BBC manages digitalisation, and hybridity offers both constraints and opportunities for innovation.
- Event Time
- 3 Feb 15:30 - 3 Feb 16:30
- Event Location
- 9.041, Alliance Manchester Business School, Booth Street West, Manchester, M15 6PB