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Alliance Manchester Business School partners with Audi UK to build business of the future

Alliance Manchester Business School has partnered with Audi UK to design its new Audi Leadership Excellence and Development (LEAD) programme. The programme, which has recently launched, will focus on leadership and change management and support more than 350 Audi leaders and aspiring future leaders working in the premium German car maker’s UK retail network.

The automotive industry is changing. While emerging trends such as electric cars, connected cars and digitalisation open up new opportunities to businesses, they also add a layer of complexity that needs to be addressed. This programme will equip Audi employees with the skills to effectively manage change, innovate and lead others so that they remain competitive in the market.

Commenting on the partnership, Heather Davies, People Development Manager at Audi UK, said:

“The new Audi LEAD programme represents a major investment in existing and emerging talent across our retail network. We are tapping into Alliance Manchester Business School’s expertise to deliver a robust leadership programme that will help our people to identify future business challenges and devise solutions to address them effectively, which will ultimately make a significant contribution to the continued success of all Audi Centres.”

Professor Graham Winch, Academic Director of Executive Education at Alliance Manchester Business School, added: 

“We’ve worked with a number of organisations to deliver management and leadership programmes, helping businesses to navigate today’s changing business landscape. The Audi LEAD programme has been specifically tailored to help each centre meet current and potential business challenges.

“It will combine online study, residential modules, action learning and reflective practice. We hope the syllabus will help to build confidence in Audi delegates to come up with solutions to tackle obstacles in business.”

The programme runs for eight months and covers three leadership modules on the business, the role of an individual employee and their respective teams. The unique course is commercially focused and has applied learning at its core. Rather than focusing on theoretical business problems, participants will solve real-time issues or business challenges affecting their Audi Centre, with support from experience business experts and personal coaches.

Alliance MBS collaborates with organisations, including Manchester Airports Group, Bentley, the NHS and BAE Systems, to build bespoke programmes tackling individual business needs. Over the past 10 years, more than 20,000 executives, and their employers, have benefited from the School’s rigorous Executive Education programmes. 

For more information about the programme, please visit: LEAD, Leadership Excellence and Development