NOTE: There is a non-refundable application fee of £60. You should be prompted to pay this within the application portal before you can submit your application. We cannot consider applications until you have paid the application fee.
MSc Digital Marketing
Applied Digital Marketing Project: develop a marketing plan and pitch your work to a panel
Understand how digital tools contribute to wider brand and marketing objectives
Develop expertise in data collection, analysis and digital insight
Explore emerging developments in digital marketing, analytics and customer behaviour
Collaborative learning: work with fellow students on practical group projects
4th in the UK and 15th in the world for Marketing (QS 2027)
How to apply
Staged admissions
We operate a staged admissions process for this course, see more information on how to apply and our deadlines.
Tuition fee deposits
International students are required to pay a tuition fee deposit. If you are successful in receiving an offer, you will be required to pay £2,500 by the deadline stated in your offer letter to confirm your place. We ask for the deposit as competition for places is high and there is limited availability. The deposit amount is then deducted from your tuition fees when you register on the course.
Advice to applicants
Your statement of purpose should cover the areas outlined below:
- Tell us why you are interested in the MSc Digital Marketing course at Alliance MBS and how the course will impact on your future
- Describe what makes you an outstanding applicant and describe your potential to contribute to all aspects of the course.
How your application is considered
We can only process applications with the following documents:
- valid English language qualification
- first and second year transcript (scanned copies are accepted at the time of application)
- statement of purpose (this is included as part of your application form, you do not need to email your statement of purpose directly to the Admissions Team)
Deferrals
To defer your offer to the following year, you must contact the admissions team directly with your request. You can only defer your offer for one year.
Re-applications
If you applied in the previous year and your application was not successful you may apply again. Your application will be considered against the standard course entry criteria for that year of entry. In your new application you should demonstrate how your application has improved. We may draw upon all information from your previous applications or any previous registrations at the University as a student when assessing your suitability for your chosen course.