Masters (MSc) in Digital Marketing
MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context.
We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification.
NOTE: There is a non-refundable application fee of £60. You should be prompted to pay this within the application portal before you can submit your application. We cannot consider applications until you have paid the application fee.
| Full-time | Part-time | Full-time distance learning | Part-time distance learning | |
|---|---|---|---|---|
| MSc | Y | N | N | N |
There will be opportunities to meet the team at a range of in person and online events. See if our team will be visiting a city near you.
If you are based near Manchester, visit one of our information sessions hosted at AMBS. If you would prefer to connect online, we host a series of virtual information sessions, so you can join from anywhere in the world.
Discover more about our master’s courses, get tailored advice about your eligibility and learn how to strengthen your application.
For entry in the academic year beginning September 2026, the tuition fees are as follows:
The fees quoted above are fully inclusive of tuition, administration and computational costs.
Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .
Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.
All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).
Scholarships will be available for 2026 entry, information will be updated on our scholarships page.
Alliance Manchester Business School was established in 1965 as one of the UK's first two business schools. Today, we are the UK's largest campus-based business and management school, and 'Original Thinking Applied' is at the heart of everything we do. Find out more .