Masters (MSc) in Digital Marketing
MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context.
We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification.
NOTE: There is a non-refundable application fee of £60. You should be prompted to pay this within the application portal before you can submit your application. We cannot consider applications until you have paid the application fee.
| Full-time | Part-time | Full-time distance learning | Part-time distance learning | |
|---|---|---|---|---|
| MSc | Y | N | N | N |
Build strategic digital marketing skills for a fast-changing, data-led marketing environment.
Alliance Manchester Business School and the university both hold regular events throughout the year, including webinars, information sessions and the annual on-campus Master's Expo. All of which offer the opportunity to find out more about our facilities and courses from our academic and admissions staff.
This year sign up for webinars as part of our ‘Original Thinking for the Next Generation’ Webinar series, exclusively at Alliance Manchester Business School. Join a webinar to hear from academics and employers about the skills students gain, how they are applied in the workplace, and where they could take you next.
We also attend a number of education fairs both in the UK and overseas throughout the year.
For more details on how you can meet us, visit our events page:
https://www.alliancembs.manchester.ac.uk/events/masters-events/
Fees for entry in 2027 have not yet been set. For reference, the fees for the academic year beginning September 2026 were as follows:
The fees quoted above are fully inclusive of tuition, administration and computational costs.
Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .
Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.
All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).
We know that student finance can be complicated. The links below provide further information to help guide you.
Learn more about - student finance options for UK students.
Learn more about - fees and finance for international students.
Graduates of The University of Manchester and Manchester Metropolitan University can receive a 10% discount on their master's degree tuition fees as part of our Manchester Alumni Loyalty Discount scheme.
Alliance Manchester Business School was established in 1965 as one of the UK's first two business schools. Today, we are the UK's largest campus-based business and management school, and 'Original Thinking Applied' is at the heart of everything we do. Find out more .