Alliance Manchester Business School - AMBS

Audi Case Study

Audi LEAD Programme

Against the backdrop of the future of the automotive industry, Audi UK along with other car manufacturers are facing an exceptional change.

At the end of 2018, Audi UK launched a new leadership and change management programme across its dealer network - Audi LEAD. Designed and taught by Alliance Manchester Business School experts, Audi LEAD aimed to ensure the UK leadership teams across all Audi Centres had the skill set and tools to manage this change and future-proof their business. The bespoke leadership programme was created to tackle real issues Audi Centres are facing - by developing its leadership teams to remain agile and open to industry change; whilst supporting their teams to continue delivering the premium experiences Audi customers expect. By assessing the challenges faced at three levels – business, personal and team leadership - the programme equipped the Audi network with the skills to effectively manage change, innovate and lead others so that they remain competitive in the market. In addition to the taught sessions delegates were aided by personal coaching and had the opportunity to put their learnings directly into action through their own business challenge - yielding immediate results for the Centre and preparing it for the future.

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The great thing for me about the feedback on the training has been the amazing mix of theoretical and the practical.

Steve Catlin, Head of Sales, Audi UK

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