Engineering a new path

We caught up with Rebecca to learn more about her MBA journey, the challenges she overcame, and how the experience continues to influence her work at NEOM.

Was the MBA intended to help equip or transition you into your current role?

At the time I applied, I was already moving into more strategic roles and wanted to expand my knowledge base.

Living in a remote area meant fewer distractions, so it felt like the right moment to take on this personal and professional challenge.

What did you want to gain from the MBA?

I had a strong technical background, but I knew I needed a better understanding of business fundamentals, finance, strategy, marketing.

The MBA helped me engage more effectively with multidisciplinary teams and senior stakeholders.

Did the programme meet your expectations?

It exceeded them. I gained not just knowledge, but a whole new way of thinking. It brought together different areas of business that had once felt disconnected, helping me make better, more holistic decisions.

It gave structure to what I already knew and filled in the gaps. The MBA acted like a bridge, bringing my technical background in line with broader business strategy.

What stood out about the programme?

The Manchester Method really resonated with me- practical, group-based learning that mirrors real-life working environments. You learn by doing, and by collaborating with people from different backgrounds and industries.

The integrated Operations and Marketing module was particularly memorable, it was eye-opening to see how different business functions work together. The workshops were challenging, but incredibly rewarding.

Was it difficult returning to study while working full-time?

It actually fit quite well into my routine. I've always prioritised learning, and I'm an early riser, so I'd start my mornings with MBA work and coffee. It became something I genuinely looked forward to.

Did you ever doubt your ability to complete the programme?

Absolutely, imposter syndrome is real. But once I got into the flow and leaned on the support around me, I realised I could do it.

The programme gives you tools, but it's the people who make the difference.

The Manchester Method really resonated with me. You learn by doing, and by collaborating with people from different backgrounds and industries.

How important was your cohort to your experience?

They were everything. We supported each other through tough times, celebrated the wins, and created lasting friendships.

The diversity of the cohort added so much to the learning experience.

Were there any particular challenges along the way?

Balancing work, study, and life wasn't always easy. There were tough moments, especially when life threw curveballs, but the support from my cohort and family made a huge difference.

Have you applied any of the MBA learning directly in your role?

Definitely. One standout is the PRISM decision-making framework from Dr. Mark Winter.

It helps me take a step back, reflect, and make stronger, more strategic decisions. The strategy modules have also been incredibly impactful.

What did it mean to be named Best Student of the Year?

It was a huge surprise and incredibly humbling. Many of us went above and beyond, and I think that's a testament to the teaching and support we received throughout the programme.

At my graduation speech I spoke from the heart. I wanted to be honest about the doubts we all face, like imposter syndrome, and encourage others to keep pushing forward.

The feedback I received afterwards was incredibly moving.

Do you see yourself as a role model for women in leadership?

I hope so. I've had amazing female mentors, especially my former director in Dubai, Afraa, who led with strength and empathy. I also appreciate the men who are creating more inclusive workplaces, it's a collective effort.

Any final thoughts?

Just a huge thank you to the AMBS team. Their support was unwavering, and they went above and beyond to help us succeed.

I'm proud to be part of this community.