Manchester Institute of Innovation Research


Working Paper Series

Mokter Hossain, PhDMokter Hossain (July 2018) Sustainable Business Model for Frugal Innovation at the Grassroots Level in Emerging Markets. MIOIR / AMBS Working Paper Series – Working Paper 83

The objective of the study is to explore how frugal innovations with novel business models emerge from the grassroots level in the emerging markets and contribute for sustainable development. Based on a multiple case study approach, this study explores various elements of business model considering value proposition, value creation, and value capture. Frugal innovations create novel customer groups at the grassroots level from the underserved customers. Exploring three frugal innovation cases that emerged from the grassroots level in three different states in India, this study contributes to the literature of frugal innovation and business model in the context of emerging markets. It shows how individuals with limited education, fund, and resources with outside the box thinking bring out affordable products to serve underserved customers in emerging markets.

Amanatidou, E., Gagliardi, D., Cox, D. (2018) Social Engagement: Towards a Typology of Social Innovation.

MIOIR/AMBS Working Paper Series - Working Paper 82

DOI: 10.13140/RG.2.2.28787.84002.  Available for Download

 Social innovation has seen several different interpretations and definitions in recent years. Either considered as innovation with a ‘social twist’, or a facet of social entrepreneurship, or an innovation type that has to be distinguished from other types, social innovation has been central in academic and policy discourses, especially in the context of dealing with societal challenges. Given this increasing importance, the aim of this paper is to identify the special features of social innovation and thus clarify the fuzziness around the multiple definitions, conceptualisations and interpretations. In particular the development of a typology of social innovation types is attempted largely based on the role of society in the innovation cycle. The paper concludes with reflections on the analysis and policy implications.


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